Growth Insights2 min readJune 5, 2026

How We Built a Complete Digital Platform for an NBA Draft Tailor in 4 Weeks

CJ Custom Clothiers had 30 years of credibility and zero digital presence. Here is exactly what we built — and how we did it in 4 weeks.

R

Reach & Rally

Reach & Rally · June 5, 2026

From Zero Digital Presence to a Full Platform in 4 Weeks


Clarence "CJ" Jones has spent 30 years building suits for NBA and NFL Draft picks. Patrick Peterson. Brandon Miller. Jabari Smith Jr. Ace Bailey. Jeremiah Fears. Athletes who wore CJ on the biggest night of their lives.


But his digital presence did not match the caliber of his work. No booking system. No media gallery. No way for prospects to find him online.


That changed when Reach & Rally got involved.


The Scope


In four weeks, we built:


  • A full custom website at cjcustomclothiers.com
  • An owner dashboard to manage clients, bookings, and media
  • An automated email system via Resend for inquiry follow-up
  • A complete media gallery with 30+ athlete and client photos
  • A press page pulling from real media coverage
  • Google SEO setup — sitemap, structured data, Search Console verified

    • The Stack


    Next.js for the frontend. Supabase for the database. Vercel for deployment. Resend for email automation.


    Every piece chosen for reliability, cost-efficiency, and how well it integrates with the others.


    The Challenge: Media-Heavy Content at Scale


    CJ has decades of photos — NBA draft fittings, NFL combines, award ceremonies, custom wedding parties. The challenge was building a gallery system flexible enough to handle all of it, with categories, captions, and display ordering, while still being simple enough for a non-technical owner to update.


    We built a Supabase-backed media gallery with an owner dashboard that lets CJ upload photos, add captions, and control what appears on each page — no developer needed.


    The Result


    "Everyone loves the website!! Thank you." — CJ Jones, Founder


    The site went live. Google Search Console verified within 24 hours. The sitemap submitted with 10 pages indexed.


    What This Means for Service Businesses


    CJ is proof that a service business with decades of credibility and word-of-mouth can unlock a completely new growth channel with the right digital infrastructure. His work was always world-class. Now the world can find it.


    If your business has a story like CJ's — years of results, great clients, but limited digital presence — that is exactly the gap we close.

    Want results like these for your business?

    Get a free growth score and personalised plan in 20 minutes.

    Book a Free Strategy Call →